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Wir Hainfelder


Gerry Miller (Conception, Art Direction)
Markus Blender (Technical Direction)

:: Background information

Once a year the “Hainfelder Stadtfest” take place. All downtown Hainfeld becomes an entertainment area, with live-music, performances and games for the young and the young at heart all day long till midnight.

:: idea / Task / content

A slide installation at the mainplace of the city. Projection on the building of the Austrian postal service and on the ground in front of it.

The goal was to reinvent the architecture and create an unique atmosphere at the mainplace.

The grid with the orange (CI color) planes stands for the network of the Austrian postal service. The two heads turned towards to each other symbolize the most direct way of communication. The lightning on the ground are like veins of the mail service and stand for the delivery of messages even to the most outlying places.