Nature Lounge






Austria Hotels International




Gerry Miller (Conception, Art Direction, Content Production)
Sabine Korlath (Technical Direction)
Markus Blender (Technical Operator)
Glenn Bristol (Documention)

:: Background information

Directly located in the traditional Viennese Heurigen district of Grinzing, the Passauerhof reaches back to the 12th Century. Back then it was a grape gathering farm of the Passauer monastery of St. Nicolas. Here – in line with the tradition of the middle ages – holy masses were celebrated before the wine gathering. Today the Passauerhof in Grinzing is famous far beyond the borders of Vienna for its charming garden, rustic arches and the traditional Heurigen Parlour.

[Source:  http://www.austria-hotels.at/passauerhof/index.html]

:: idea / Task / content

MOTIONLAB was assigned to do the visual design for this incentive event. Besides the compulsory branding, the location (a traditional Viennese wine tavern) should be reinvented and appear in a new bright light. The location should be made more attractive for a new target group without loosing its unique ambience and atmosphere.

Therefore the concept “Nature Lounge” was developed. The slide projection on the architecture acts as the main imagery transporter and was completed by a lake of heavy fog with LEDs. The trees and plants were highlighted by smart colour effects which supplemented the visual appearance.

The orchestration invited you to relax and enjoy the harmonic combination of traditional ambience with cross media visual design.