Levi's Berlin Unbuttoned
Stefan Kainbacher (art director)
Gerry Miller (co art director, director of production)
Tobias Mueller (motion graphics)
Sabine Korlath (technical director, project logistic)
:: Background information
501 minutes of progressive music & style.
Levi’s BERLIN Unbuttoned reached Berlin. After a long journey through Zurich, Vienna, Hamburg, and many other cities, “501 unbuttoned minutes of progressive music and style” was throwing a party on 2nd July at Astra Kulturhaus in Revaler Strasse 99. The event was a musical melting pot featuring a breathtaking line-up that opens with Garage-Rock and UK-pop but later explodes with Electro, Hip-hop and House. Subways, Esser, Boys Noize, Crookers, Amandablank and Shirkhan were accompanied by MOTIONLAB & Neon Golden Visual Artists.
:: idea / Task / content
Aligned to the needs and the expectations of the client we demonstrate the massive power of smart Event Design on 4 floors. Under the network of Beauty Parlour, we worked together to do the visual design for this event – style guide, floor design, projection design, mainstage appearance, content creating, sampling & implementing branding footage and playing live visuals.
Set design, content design and performance must go hand in hand to achieve the most impressive results.